Research and innovation in different areas (production, machinery, packaging, etc.) were clearly the basis for the development of certain foods in the fifth range: ready-to-eat pre-cooked products that only need to be heated before consuming them. These foods provide a response to new needs and lifestyles of consumers.
The company Tutti Pasta started its activity in this segment in Navarra in 1987 and also brought a clear differentiation to the table: It specialised in pre-prepared pasta dishes and strengthened its own brand image.
The firm initially set up a chain of Italian fast food restaurants in Pamplona. These premises were supplied with pre-cooked frozen pasta that the company produced in its own kitchen. Its success with both customers and other restaurants led the company to focus on the production of pre-cooked pasta dishes.
In 2004 Sodena became a shareholder in Tutti Pasta to support the company’s growth plan, which involved the extension of its facilities. One year later, the new factory had become a reality and enabled the firm almost to triple its production capacity.
From 2005 onwards, the company developed its own technology, automated the production lines and worked on its own systems to prepare and freeze sauces in order to control all the ingredients and the quality of its dishes. With a clear international vision, it extended its product range to satisfy the needs of its customers (hotel & catering and supermarket chains).
In summary, Tutti Pasta made a commitment to in-house production and innovation in processes and products right from the start. This approach has made it a national benchmark in its speciality and has helped the diversification and consolidation of the agrifood sector in Navarra in the process.