• success stories

Vega Mayor, a visionary and innovative approach.

Vega Mayor was set up in 1988 in the town of Milagro (Navarra) with the aim of introducing a formula into Spain that had appeared in other European countries a few years before, but which did not exist here: the production of ready-to-eat salads and vegetables, in other words, fourth-range foodstuffs.

It was a business venture that was not without its difficulties, but it prospered thanks to the determination of its promoters and their faith in the project. It was a case of creating a market that did not exist in Spain, and of finding vegetable producers that could guarantee top-quality raw materials all year round. It was also necessary to develop a cold chain logistics network that could transport the product in optimal conditions, although the hypermarket chains did not have suitable cold storage facilities at the time for the display and sale of this kind of product.

The company managed to overcome these challenges and, by setting up downstream companies, succeeded in integrating the entire process and started a course of steady growth that has made Vega Mayor a benchmark company national and international level.

Florette Ibérica (Vega Mayor) now has an annual turnover of 125 million euros and produces 45,000 metric tons of finished products. Through Florette Agrícola it owns 1,400 hectares of crop fields in seven regions of Spain and has five production facilities (Milagro, Toledo, Iniesta, the Canary Islands and Murcia). The company employs 1,250 people.

Figures / Milestones

  • 1988 - Vega Mayor, S.A. is created. It starts to produce fourth-range products in Milagro.
  • 1990 - The company is present in the main food distribution channels.
  • 1992 - Vega Mayor, exclusive supplier to McDonald’s España.
  • 1999 - Entry of Sodena.
    Construction work begins on the new plant on a 40,000 sq m site in Milagro.
  • 2000 - The new production plant in Milagro opens.
  • 2001 - The French multinational SOLÉCO (Florette) acquires the company.
    Exit of Sodena.
  • 2012 - The Florette Group reaches a turnover of 410 million euros.

A project with an international profile, linked to Navarra since the beginning


foto floristanThe support of the Government of Navarra, which took the form of the entry of Sodena into Vega Mayor’s share capital, was a key factor in shaping the company’s future. It helped us to carry out the change from our existing production plant to a modern and spacious facility comparable with those of the leading European companies in the sector.

These investments meant that we were able to provide a better service to our customers and undertake a new phase of strong growth under the best possible conditions, both in the national and international markets.

This support also strengthened the link between the Vega Mayor project and the region of Navarra in terms of investment alternatives in other areas of Spain.

Juan Miguel Floristán
Managing Director, Vega Mayor

 

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